"Parents located in north London wants to find an exceptional and experienced instructor to guide their most junior child on his early path to becoming an English gentleman."
Looking at this listing, you might readily miss the phrase "beginning" as just figurative language.
Yet, it may be the crucial part of this distinctive job advert, as it attempts to recruit a mentor for a one-year-old.
Many of applications have already been sent in since the unnamed family posted their request for the £180k-a-year tutor, who needs to be "an exceptional individual".
During the past few weeks, the post has received attention across the news, with numerous questioning why?
Forward-Thinking Method
Adam Caller, chief executive of an education consultancy, which is helping the family in their search, explained that in spite of first skepticism, he found the plan "visionary", and "progressive".
When he met the family, he mentioned they appreciated the atypical aspect of their request, and how immature their son is.
Nevertheless, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their firstborn was five, and by that point "cultural bias had already set in".
What exactly does the family indicate by "cultural bias"?
It's "all-encompassing", he replied. "How you eat, the manner you speak".
He explained the elder child had picked up "extremely delicate, body language" from the family, and had adopted their cultural norms. The family explained to him they wished to avoid the same situation to happen again with their infant.
The strategy: To hire a English tutor, who needs to speak with RP, to influence the baby from the very start.
Natural Absorption
"A lot of the development at the beginning here is somewhat absorbed naturally," explained the expert.
It's by means of this subtle influence that the family are aiming the child will acquire the UK customs they want to instil.
The consultant noted the tutor had to be someone who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The instructor must be the suitable individual, they'll be carrying out things they may not realize they're doing, simply by nature," he added.
Cost Not Relevant
The family informed him the chosen tutor should preferably also have understanding of or enthusiasm in equestrian activities, alpine skiing, creative fields and musical activities so as to influence the child in a diverse set of passions.
Furthermore though, he said the family hoped the tutor to sign up the child on a selection of lessons so the child would be "equestrian training and learning an tool by the time they are around three years old".
In the family's minds, guiding their son become a "UK sophisticate" will bring about accomplishment and provide access.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.
But, notwithstanding all this tutelage in "Britishness", would the child adopt alleged cultural bias from the multicultural family he resides with anyway?
"Certainly", said Adam. "The parents understand this might not succeed, but they've merely embraced the view of, 'let's give it a go and we'll proceed as quickly as we can', because the expense of it is not a concern," he said.
Impractical
There are some in the private teaching field who express these reservations.
Another CEO, head and founder of an educational organization, who provides individual instructors, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be experienced personally, not designed."
The expert noted that he had emigrated from China to the Britain at the time of seven, and had been educated knowing and embodying dual heritages. He went on to study at Cambridge University.
"The concept that a single person can act as a representation of Britishness, an individual who can somehow transplant the attributes of a British gentleman to a 12-month-old child, appears naive and unfeasible," he wrote.
"From my perspective, employing a typically UK tutor from babyhood will not necessarily create the goal they want.
"I did not have such a tutor, and nevertheless I have been fortunate enough to enjoy numerous of the situations they hope for their son."
He added: "The reality is, cultural identity should not be forced from the outside influences; it must be chosen, and it must be internally driven."
Buying Britishness
Naturally, Britishness is something Adam hopes can be educated – and sold.
"I think the fact that the world holds us in this light is something that we should be cherishing|valuing|appreciating
